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NEW HOLLAND MEDIA RELEASE
New kids on the block.
PRICE FARM MACHINERY EXPANDS INTO CONSTRUCTION EQUIPMENT
(December 2009) – Strong demand for construction equipment in regional markets has seen New Holland agricultural equipment and truck dealership, Price Farm Machinery, broaden its offering to include New Holland construction equipment including the full range of mini excavators, skid steers, backhoes and telehandlers.
“We design and build trucks and trailers to transport construction equipment so it made sense to offer our customers a full service – both construction equipment and the trucks to transport it. We’ve seen increased demand for products like New Holland skid steer loaders for use in local vineyards and landscaping work as well as general construction work. So when the opportunity arose to add New Holland construction gear to our offering, we jumped at the chance,” said Price Farm Machinery Dealer Principal, Michael Price.
“We’ve been selling New Holland agricultural equipment for the past 30 years, so New Holland’s construction equipment was the ideal choice because we know the brand has a great heritage. We also know the machines are strong and reliable and that makes them a joy to sell”.
The Mudgee-based dealership’s move into construction equipment coincided with their expansion into a second location in Bathurst, New South Wales.
“There was a gap in the market and we knew we could service the Bathurst customer’s needs. We invested in new infrastructure and appointed staff and built www.newhollandconstruction.com.au to ensure our new construction equipment customers would receive the same individual and knowledgeable service as
our agricultural customers have for the past three decades,” said Michael.
“As a business, we’re passionate about providing genuine customer service because we know our success is achieved through our customers’ success. In simple terms, the greater our customers’ success, the greater our success will be, so we listen to our customers and try to give them what they want. That’s why we’ve expanded to include New Holland construction equipment to our mix – because it’s what our customers asked for.”
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A NEW POINT OF VIEW - New Holland Construction introduces deluxe cabs for skid steers and compact track loaders
New Holland has introduced a new deluxe cab design for its six model Super Boom skid steer loader range and the three model compact track loader range.
The deluxe cab features increased space, visibility, operator comfort and ease of operation for greater work site efficiency. The large, convex glass door opens a full 90 degrees for easy entry and exit. On the enclosed cab, enhanced downward sight lines provide a better view to the loader bucket, into the trench and to the tracks on compact track loaders. The curved, full-view door features more glass for an outstanding view to the work site. A repositioned windshield wiper helps to ensure a clearer view in all work conditions. Visibility to the rear is good with a large rear window, low engine hood and no rear frame towers to block the view.
The see-through roof panel provides a clear view to the bucket or attachment – even when positioned at full height. Side windows can be locked into position and remain stationary during operation and then easily removed without tools when it’s time for cleaning. Like the side windows, the optional cab top window can be easily removed without tools for cleaning.
The cab interior features full-covering, noise-absorbing trim for an even more comfortable, quieter place to work. Available as an option, an additional sound-suppression package reduces noise levels by up to three decibels from the operator’s station. The backlit instrument panel features logical labelling for easy operation and is vertically mounted for better visibility.
Contoured arm rests provide more elbow and forearm support during long hours on the job site and operator controls are vertically positioned to provide easier accessibility and avoid obstructing the view. The heater/defroster kit and optional air conditioning allows the operator to control the climate in any weather.
The new cab also features an enhanced lighting package that extends operator visibility and productivity in the early morning and late evening, as well as in dusty or foggy conditions. The slimmer front lights on the cab improve the view to the upper corners, making it easier to position loads overhead, manoeuvre in low clearance areas or see the bucket or attachment when positioned at full height.
Additional halogen lighting on the rear of the cab dramatically increases the illumination area. The improved cab structure is also available for New Holland’s open ROPS skid steers and compact track loaders, providing a clearer view to a fully raised bucket. The enhanced lighting package and contoured arm rests are also standard with the open ROPS units.
The six New Holland skid steer models can tackle a variety of landscaping, construction, demolition or farming applications.
Combining the superior reach and lift capacity of the exclusive Super Boom loader arm design with the good flotation, traction, and stability of tracks, the three New Holland compact track loader models can handle tough ground conditions such as soft or wet ground or steep slopes.

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IT MAKES SENSE - NewHollandConstruction.com.au |
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TALK TO US ABOUT NEW HOLLAND Construction

Its been 3 weeks to the day that our new web site went live, and we are amazed and proud that as of this morning Mon 15th we have found our google results listing on not only the main page but number 2 in Australia and number 6 in the world go newhollandconstruction.com.au.
As your New Holland construction equipment dealer we can match you with the best equipment for your operation
Your productivity is our goal and your profitability is their priority. But providing dependable, ef?cient construction equipment is only the beginning. As your New Holland dealer can structure a deal to suit your requirements. Whether you are stepping up to the mark for your ?rst machine, replacing an existing machine, or adding to your ?eet, New Holland dealers can structure a deal for you.And after the sale your dealer provides peace of mind with expert parts and service support. Factory-trained technicians will service your equipment promptly and maintain your investment.Visit your New Holland construction equipment dealer and see for yourself why New Holland is a rapidly growing force in the construction equipment industry.YOU KNOW IT MAKES SENSE
TALK TO US AT PRICE FARM MACHINERY, YOUR NEW HOLLAND DEALER.

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